Influences
Tartanpaint's approach is influenced by and uses a combination of classical brand development ideas and leading edge thinking...
David Aaker, building strong brands, managing brand equity; Adam Morgan, eat the big fish, challenger brands, the pirate inside; John Kotter, why transformation efforts fail, 8 steps, leading change; Michael Porter, what is strategy, sustainable competitive advantage, strategic fit; Gary Hamel, leading the revolution, renewal, resilience; Rosabeth Moss Kanter, when giants learn to dance, leaders manage the dream; Warren Bennis, on becoming a leader, the leader inspires trust, the manager relies on control; Malcolm Gladwell, tipping point, mavens, connectors and salesmen; Seth Godin, permission marketing, triiibes, movements; Chris Anderson, the long tail, the economy of the free; Stephen M.R. Covey (Covey the Younger), the speed of trust, trust dividend, trust tax.