Brand Development
Making more of your brand assets
Tartanpaint has always described an organisation's brand assets as a combination of what it does (d), what it says (s) and how it behaves (b).
The challenge is making sure that the brand experience B(e) is in line with the brand strategy B(s).
Alignment, ownability and authenticity are the keywords and should influence all areas of brand development.
Typically our brand development work falls into the following categories:
Strategy innovation, product and service innovation, brand positioning, brand campaign development, brand identity development, corporate storytelling, and employee engagement campaigns.